BALTIMORE — Following one of the most dramatic moments in the history of Oriole Park at Camden Yards, Delmon Young appeared to be the only one who didn’t view his three-run double as anything special after the Orioles’ 7-6 win over the Detroit Tigers on Friday afternoon.Asked how it felt to hear the roar of the crowd after he connected on a liner down the left-field line off Joakim Soria and what it meant to lift his club to a dramatic comeback victory to take a 2-0 lead in the American League Division Series, Young was short and unemotional with his answers as if he didn’t understand why such a fuss was being made. Of course, it wasn’t the first time Young has delivered in October as it was just a few years ago that he hit eight home runs over two postseason runs with the same team he put on the brink of elimination Friday afternoon.“Just like winning a ballgame,” said Young about how he felt as just a trace of a half-smile briefly came across his face. “I was trying to do my job and win a game. You don’t want to go to Detroit [tied] 1-1 when they have [David] Price going and [Rick] Porcello going and they have an opportunity to clinch up there.”The coming days will determine where Young’s hit might ultimately rank in club history, but the 29-year-old’s bases-clearing double has at least given him folk-hero status in a 22-year history of Camden Yards that doesn’t include a long list of great on-field results.It all started quietly enough with the Orioles signing Young to a minor-league deal following a tryout at their January minicamp in Sarasota. His career appeared at a crossroads after a mediocre season with Detroit in 2012 and a disappointing campaign split between Philadelphia and Tampa Bay a year ago.But the Orioles only envisioned a platoon role for him against left-handed pitching, and manager Buck Showalter quipped after Friday’s game that no one was smart enough to anticipate Young’s 10-for-20 mark as a pinch-hitter in 2014, providing timely hits throughout a 96-win campaign even after stretches when he’d sit on the bench for days at a time.“He’s always been a good hitter,” said shortstop J.J. Hardy, who scored the go-ahead run on Young’s double and played with him in Minnesota in 2010. “But pinch-hitting, we look at each other in the dugout after he gets a big hit and we’re like, ‘How does he do that after not seeing a live pitch for five or six days and then just come in and hit a pitch like that down the line?’ It’s unbelievable.”Young shrugged when asked how he’s been able to come through off the bench in the late innings so often, calling it good fortune and stating that it’s a matter of simply being ready whenever Showalter calls his name. Now with his fifth different club in the last four years, the journeyman almost made it sound as simple as rolling out of bed to step to the plate before returning to a state of relaxation after getting the job done.But teammates know better, applauding his preparation and ability to do something that even many of the most-skilled hitters in the game struggle with.“It’s the hardest job in sports, being a pinch-hitter,” said first baseman Steve Pearce, who’s filled a similar role to Young’s in past seasons and is a career .190 pinch-hitter in 88 plate appearances. “You’re going up there cold; you haven’t seen any pitching. Bullpen pitching [is] even tougher. That’s why he’s so good. He keeps everything simple. He doesn’t read into anything. He just goes up there and hits, and he does a good job of that.”Showalter said Young is one of those players that allows a manager to rest his head on his pillow when thinking about using him, because he’s always going to be ready. Young has rewarded that faith with big hits throughout the season.But none were as dramatic as his game-winner on Friday, putting the Orioles in position to advance to the AL Championship Series with just one more win over the Tigers.“We don’t know if magic is the word to use,” said Young about the Orioles scoring 12 eighth-inning runs in the first two games of the series. “We’re just trying to beat a very good ball club in Detroit.”
Professional ice hockey player Zachary “Zach” Hyman announced the launching of a new esports organisation E11 Gaming.Hyman is venturing outside of the ice once again, the published author and professional ice hockey player is looking to enter the esports industry. The Toronto Maple Leafs’ left winger announced he would be launching a new organisation based in Toronto, Ontario.Hyman said: “[Esports] is a growing and developing industry, I met with a couple of different esports companies to gauge interest in investing in something I like and thought was going to grow I didn’t really find one that suited me, so I decided to go out and start my own thing.”Hyman is not alone in this project, he recruited Oliver Silverstein as the chief operating officer. Silverstein previously worked with WorldGaming and 3six5.According to a report by NHL, E11 Gaming is looking to invest in successful players that can win tournaments. The young organisation set its eyes on TwitchCon and the Fortnite competition taking place in California from October 26 to 28. The team is sending nine players that are part of the Fortnite roster for E11 Gaming.So far, E11 Gaming announced three players, Garvin “BlooTea” Chen, Jake “Vicaros” Lyonns, and Chris “TheGeneral” Lee. These players alongside the rest of the roster are travelling to TwitchCon to compete for part of the $2 million prize pool. The rest of the roster will be revealed on October 26 when the official website goes live.Esports Insider says: The lines that divided esports and traditional sports are thinner every day. Teams understand that esports are not a direct competition but a great complement for their clubs. This year, athletes are starting their own organisations, and that interest and investment can only benefit the industry as a whole.Join our Discord Server!
Texans gunslinger Deshaun Watson went 5/7 on the day, throwing for 60 yards and one touchdown. Saints quarterback Taysom Hill threw for 136 yards and two touchdowns including 53 yards on the ground against Los Angeles. Rams vs Cowboys, August 17th, 2019: Lamar Jackson completed six passes for 58 yards in limited action against Green Bay in Thursday’s contest. Notably, rookie runner Justice Hill carried the ball 10 times for 49 yards and one touchdown, which would be a one-yard carry. Chris Moore caught four passes for 54 yards and one touchdown, thrown by backup signal-caller Trace McSorley. Redskins vs Bengals, August 15th, 2019: Raiders rusher Josh Jacobs was not given much playing time on Thursday, but was effective, carrying the ball four times for 21 yards, holding a YPA of 5.3. Vikings quarterback Kirk Cousins completed six passes off eight attempts for 68 yards in the first quarter against Seattle. Newly-drafted rusher Alexander Mattison carried the ball ten times for 41 yards before Minnesota turned to Mike Boone for the running back duties. Falcons vs Jets, August 15th, 2019: Please follow and like us: Bills quarterback Josh Allen completed nine passes off of 11 attempts for 102 yards in an efficient performance on Friday night. Giants vs Bears, August 16th, 2019: Colts tight end Jack Doyle caught one pass for 19 yards given limited playing time against Cleveland. Eagles rookie running back Miles Sanders carried the ball five times for 31 yards in a limited, but productive performance against Jacksonville on Thursday night. Ravens vs Packers, August 15th, 2019: Vikings vs Seahawks, August 18th, 2019: Cowboys starting quarterback Dak Prescott went a perfect 5-5 on Saturday, throwing for 64 yards. Dallas rusher Tony Pollard carried the ball for 42 yards in just one series against Los Angeles. Texans vs Lions, August 17th, 2019: Jameis Winston was limited by Tampa Bay on Friday night, completing just two passes for 24 yards off four attempts, yielding a 50% completion percentage. Packers wideout Geronimo Allison caught two passes for 20 yards in a short-lasting appearance on Thursday. Newly acquired quarterback Josh Rosen was serviceable under the night lights on Friday, completing 10 passes for 102 yards off an astounding 18 attempts. In my opinion, I was surpised that Rosen was given a plentiful of playing time. Steelers breakout scatback James Conner had six attempts for 28 yards before being taken out of the game against Kansas City. Wideout James Washington caught the ball four times for 78 yards. Washington has been incredible this preseason, as he has received the ball eight times for 162 yards and one touchdown in two games. Colts vs Browns, August 17th, 2019: Browns wide receiver Rashard Higgins caught four passes for 34 yards on Saturday afternoon. Steelers vs Chiefs, August 17th, 2019: Notes: The featured image is from “Pro Football Talk Line,” and statistics used are from NFL.com. Jaguars vs Eagles, August 15th, 2019: Welcome to a new series, where I will be briefly noting and commenting on NFL fantasy football news and notes for each game of the season. Let’s begin with preseason week two, where plenty of players were given opportunities to prove themselves for a roster spot for the season. Cardinals vs Raiders, August 15th, 2019: Titans veteran quarterback Marcus Mariota completed six passes off nine attempts for 63 yards and had one touchdown pass against New England. Titans vs Patriots, August 17th, 2019: Buccaneers vs Dolphins, August 16th, 2019: Matt Ryan went 10/14 for 118 passing yards against New York on Thursday night. Backup rusher Ito Smith carried the ball five times for 13 yards and one touchdown given limited playing time. This preseason, the Lions have been 3-22 on third-downs, and dropped to 0-2 on Saturday. Sam Darnold was put on a short-leash on Thursday night, despite going 5/7 for 46 yards against Atlanta. Darnold seemed precise and accurate with a limited amount of snaps. Giants rookie quarterback Daniel Jones went 11/14 for 161 yards and one passing touchdown in what seemed to be efficient, until he proceeded to lose two fumbles on Friday. Panthers vs Bills, August 16th, 2019: Chargers vs Saints, August 18th, 2019: Redskins rookie quarterback Dwayne Haskins completed seven passes off 14 attempts for 114 yards and one touchdown. Haskins would also throw his first touchdown, completing a 55-yard pass to pass catcher Robert Davis. Chargers power back Justin Jackson carried the ball eight times for 33 yards against New Orleans. Jackson will likely split carries with Austin Ekeler if Melvin Gordon plans to hold out the 2019-2020 season. Rams rookie receiving back Darrell Henderson ran the ball for 16 yards, and caught it 38 off six receptions. Chiefs rusher Carlos Hyde carried the ball five times for 23 yards in limited action against Pittsburgh. Seahawks starter Russell Wilson went 6/9 for 82 yards against Minnesota, looking as accurate as his best season with Seattle. Patriots wideout Jakobi Meyers caught six passes for 82 yards in a prolific performance against the Titans. 49ers quarterback Jimmy Garoppolo was off against Denver, as he went 1/6 for no yards and one interception. On the ground, Raheem Mostert has ran for 58 yards off six carries and one spectacular 30-yard rushing touchdown at the time of this article being written. The Broncos have been plauged with injuries in this contest, as quarterback Drew Lock was removed from the game with a hand injury, and first round pick Noah Fant was taken out with a foot injury. Broncos vs 49ers, August 19th, 2019: Cardinals first-round pick Kyler Murray threw three completions for 12 yards in a dissapointing performance on Thursday. Murray was also accountable of three penalties in the first quarter, including two false starts and was sacked twice against Oakland.
…and eyepassThere’s a news item informing the nation that on Wednesday, Opposition Leader Bharrat Jagdeo has been summoned to the newly-painted green State House to “discuss” the appointment of Chief Justice of Belize, Kenneth Benjamin as Chancellor of Guyana’s judiciary. The summons is reminiscent of the one that resulted in (Chief?) Justice James Patterson being appointed by President Granger as Chairman of GECOM (ag).The meetings are necessary, of course, because the Constitution demands them to ensure that the Opposition Leader “agrees” with the appointments to these sensitive positions. There was a time when the President just had to “consult” with the Opposition Leader, but that had become a farce under Burnham, whose legacy Granger has vowed to uphold. Burnham recounted how he’d just call up Cheddi Jagan – designated the “Minority” Leader in a studied gesture to belittle him – and ask him how was the weather then hang up the phone. That was “consultation”!So the requirement was changed from “consultation” to “agreement” – along with the reversion back to “Opposition Leader” – in the slew of constitutional changes enacted in the new millennium, intended to ensure critical State appointments had the widest possible legitimacy conferred by the leaders of the governing and Opposition parties. And it’s this principle that President Granger is once again violating – and “eyepassing” – the Constitution on, when he nominates people like Patterson and Benjamin.Granger knows these persons are not “fit and proper” for the offices they’re being parachuted into and that the Opposition Leader is duty-bound to reject them. Take Patterson…he still hasn’t produced any evidence he was ever “Chief Justice” of Grenada as he claimed. How can you have a man who pads his résumé be in charge of ensuring the Government doesn’t pad the voters’ list??And as for Benjamin, we at least KNOW he’s the Chief Justice of Belize. But that’s precisely the problem!! The Bar Association of that country for years has demanded he work to reduce the backlog of cases in front of him on the principle “Justice delayed is justice denied”. In 2016, Benjamin himself admitted the situation was “embarrassing” – but a year later has delivered only THREE additional rulings!!With Guyana also having a big backlog problem, how can Granger expect Jagdeo to agree to Benjamin’s nomination? But that’s not the only problem. Did goat bite Justice Yonette Cummings-Edwards after Granger himself appointed her as acting Chancellor? In what way did she fall down on the job in the year she’s been there?Did the backlog she inherited, for instance, increase?…on the Demerara Harbour BridgeIt seems the Government of Guyana, in general, and the Ministry of Public Infrastructure, in particular, have discovered a “Bridge Fairy”. You know … like the tooth fairy who leaves money under your pillow when you lose a tooth, the Bridge Fairy will leave money for the new Demerara Harbour Bridge, which Minister Patterson still insists will kick off in 2018.The fly in the ointment is no monies were allocated for the new bridge in the 2018 Budget just passed. Your Eyewitness knows there’s talk about a BOOT Public-Private Partnership…but shouldn’t there be monies allocated for the “Public” component? Typically, this would cover roads and approaches – like monies to pay off Ming for his Versailles land.Now you may say, Dear Reader, the Government can always ask for monies in a Supplementary Budget! But this is where you’d be going along with an illegality. Supplementaries are supposed to cover “unforeseen emergencies”.Not to keep a promise made a year ago!…on border controversyWell, your Eyewitness was going to hold his breath yesterday for the UN Secretary General to send the Venezuelan border controversy to the World Court after Trotman claimed news of the Exxon Bonus would provoke Venezuela. He gave up.The UN system does keep its promises, doesn’t it?
Box Score 1 | Box Score 2 | Box Score 3 | Box Score 4 The University of Toronto Varsity Blues softball team opened their 2019 season with a 3-3 record over the weekend (Sept. 6-8) at Dieppe Park.Toronto 8, Guelph 6The Blues got out to a five-run lead in the fourth inning and held on for an 8-6 victory over Guelph. Guelph scored three runs in the failed comeback. The Blues collected 14 hits and Guelph had nine.Toronto got things started in the first inning when Beth DeConinck tripled on a 1-1 count, scoring one run. The Blues went onto score three runs in the third inning. The big inning was thanks to a single by Katelyn Graham, a sacrifice fly by Jessica Tamayo, and a double by Erin Sullivan.Sullivan earned the victory in the pitcher’s circle for the Blues. She lasted six innings, allowing nine hits and six runs while striking out one and walking one. Samantha Cotton threw one inning in relief out of the bullpen. Cotton recorded the last three outs to earn the save.Toronto 10, Guelph 3Toronto had all cylinders firing on offence on Friday, winning big over Guelph, 10-3In the bottom of the second inning, Guelph tied things up at one when Brandi Grose grounded out, scoring one run.The Blues pulled away for good with four runs in the third inning. In the thir, Jessica Seifried induced Alison Feise to hit into a fielder’s choice, but one run scored, Kristen Naidu singled on a 0-1 count, scoring two runs, and Jessica Tamayo singled on a 1-0 count, scoring one run.Samantha Cotton earned the victory on the rubber for the Blues. She went six innings, allowing three runs on seven hits, striking out two and walking one.The Blues totaled 13 hits with Sullivan and DeConinck leading the way with three each.Toronto 3, Waterloo 2A walk-off double propelled Toronto to a decisive, dramatic victory over the Waterloo Warriors, 3-2. The game was tied at two with Toronto batting in the bottom of the seventh when Amanda DeConinck doubled on a 0-1 count, scoring one run.The pitching was strong on both sides. The Blues pitchers struck out one, while Nina Gabert sat down five.Erin Sullivan was credited with the victory for the Blues. She lasted two innings, allowing two hits and one run while striking out one and walking one. Alexandra Pennell started the game, lasting five innings, allowing two hits and one run.Beth DeConinck went 3-for-4 at the plate to lead the Blues in hits. Toronto was sure-handed and didn’t commit a single error. Jessica Tamayo made the most plays with six.Waterloo 8, Toronto 7The Blues fell 8-7 to Waterloo on Saturday on the final play of the game. Waterloo was down 7-6 in the bottom of the seventh inning when Guen O’Hara singled on a 0-1 count, scoring two runs.Toronto fell behind by five runs in the fourth inning, but then tried to fight back. The Blues managed six runs in the failed comeback. Amanda DeConinck, Alison Feise, Jessica Tamayo, and DeConinck fueled the rally with RBIs.The Blues fired up the offence in the second inning, scoring one run when Anna Laird singled, but the Warriors scored four runs in the fourth inning. Erin Sullivan took the loss for Toronto, allowing three hits and two runs over one-third of an inning, walking zero.Samantha Cotton started the game for the Blues. She went three innings, allowing two runs on four hits and striking out twoDeConinck and Tamayo each managed two hits to lead U of T. Laurier 5, Toronto 2Toronto stayed in it until the end, but the Laurier Golden Hawks pulled away late in a 5-2 victory on Sunday. The game was tied at two with Laurier batting in the top of the seventh when Sonia Carnegie singled on the first pitch of the at bat, scoring two runs.Laurer evened things up at two in the top of the sixth inning when Cam Schnarr tripled on the first pitch of the at bat, scoring one run.Erin Sullivan took the loss for the Blues. She surrendered five runs on eight hits over seven innings, walking one.U of T had eight hits in the game. Sullivan and Amanda DeConinck all managed multiple hits, while DeConinck and Sullivan each collected two to lead the team. Laurier 7, Toronto 0The Blues struggled to put runs on the board and had a tough time defensively, giving up seven runs.Samantha Cotton took the loss for the Blues. She surrendered five runs on eight hits over one and one-third innings, striking out one and walking zero.DeConinck led University of Toronto Varsity Blues with two hits in two at bats.UP NEXT: The Blues host the Ryerson Rams next Saturday, September 14 at Dieppe Park at 2:00 and 4:00 p.m.For more information, scores and highlights on your favourite U of T athletes and teams, please visit www.varsityblues.ca. Don’t forget to follow us on Twitter, Instagram, SnapChat and Facebook for the latest and greatest in Varsity Blues intercollegiate athletics. Print Friendly Version Story Links
What it Takes to Build a Highly Secure FinTech … chris cameron Tags:#mobile#web Check-in apps are all the rage in the mobile space, but these days users aren’t just checking into business and landmarks. Apps like Miso and Facebook’s recent acquisition Hot Potato, which allow users to check-in to movies, TV shows, books and other activities, have been part of the fuel behind the recent check-in craze. Another player in the “check-in to anything” game is GetGlue, whose popularity ballooned after the launch of its iPhone app earlier this summer. Today, the startup hopes to build on its success with the release of an Android app, a mobile website and new brand partnerships.GetGlue allows users to check-in to any of a number of activities (like watching a show, listening to music or reading a book), as well as rate and receive recommendations based on their tastes. The service launched as a browser plugin and Web app in November of 2009 but saw a large bump in usage this summer with the release of its iPhone app. Today, GetGlue reports seeing over 5 million average monthly check-ins across its system, the lion’s share coming from its mobile app. “When we launched on the iPhone, we were genuinely shocked at the amount of requests for the Android version.” GetGlue VP of Business Development Fraser Kelton told ReadWriteWeb. “The Android app is meant to be as close to the iPhone app’s look and feel as possible, and we’re happy to achieve that.”The startup hopes to eventually build apps for its users on other mobile platforms, like BlackBerry, webOS and Windows Phone 7. In the meantime, GetGlue is launching a mobile website optimized to provide much of the same experience of the apps to these users. From the mobile site, users can check-in, view a stream of their friends’ activity and earn points and stickers regardless of which mobile OS they run.GetGlue’s point and sticker system, which closely mimics that of Foursquare’s points and badges, is also receiving an update today with new partners and exclusive stickers. Among these are Barnes and Noble, HBO, Showtime and Internet TV network Revision3. Users can now earn stickers for popular shows like Weeds, new movies like Scott Pilgrim Vs. The World and Revision3 shows and personalities like Veronica Belmont and Kevin Rose. While the service has seen substantial growth since going mobile, it could face stiff competition in the near future. Hot Potato, a service with much of the same “check-in to anything” functionality, was recently acquired by Facebook. Now the social network giant is expected to make an announcement surrounding location as early as Wednesday. It wouldn’t be surprising for Facebook to relaunch Hot Potato as a global check-in service working in conjunction with the site’s new focus on “Likes.”Facebook’s sheer size could spell trouble for GetGlue, but the startup’s ace-in-the-hole could be its powerful recommendation engine, which Hot Potato lacks. As users check-in and like things on GetGlue, they are fed increasingly better recommendations based on their interests and those of their friends. This leads to more check-ins, creating a powerful feedback-loop for the service. Exclusive deals and expansion to Android and other platforms via the mobile Web are smart steps for the startup as it attempts to position itself in front of the competition. However, only time will tell for services like GetGlue as the location and check-in landscape could dramatically change when Facebook undoubtedly enters it in the near future. Role of Mobile App Analytics In-App Engagement Related Posts Why IoT Apps are Eating Device Interfaces The Rise and Rise of Mobile Payment Technology
Email + Social = SuccessRemember that whether someone is a fan on Facebook or a subscriber on your email list, they’re a member of your online community. These are people who have opted to receive updates from your organization and are eager to show their support.By combining the power of social media and email marketing, you’ll be able to grow your community and get more from your marketing efforts in the years to come! 1. Make it easy to connect on your websiteThe first step to combining your social media and email marketing is making it easy for supporters to sign up for your mailing list or find your social networks directly from your website. Put buttons on your homepage for both so that when visitors find you, they can decide how they want to be engaged. Hopefully they’ll choose both!Tip: Need more help perfecting you nonprofit website? Check out this free eguide! As Constant Contact’s Content Developer, Ryan Pinkham helps small businesses and nonprofits recognize their full potential through marketing and social media. 5. Get more from your newsletter contentSharing your email newsletter content on Facebook or Twitter is a perfect opportunity to fill your social media content gaps.It’s also a chance to make better use of the content you’re already creating and get it the exposure it deserves. Sites like Facebook and Twitter will enable you to open your newsletter up to a whole new audience—not only your current fans, but also their friends who’ll see your content when someone else engages with it.And if the content in your newsletter isn’t time sensitive, you can wait a few days before you share it. This gives your emails a longer shelf life before you send another.Tip: If you’re thinking about taking your newsletter from print to digital, follow this guide. 4. Use consistent brandingWhether someone is visiting your website, connecting with you on Facebook, or seeing an email in their inbox, the experience they have with your content needs to be consistent. Not only in the quality of the content, but in the look and feel of your marketing materials.One way to do that is by using the same logo on Facebook and Twitter as you use in your email newsletter. That way, when someone does click through to become a fan or to read your newsletter, they immediately recognize that they’re in the right place.You should also pay attention to the colors you choose. The color scheme on your website is likely the scheme you’ll want to use in your email newsletter and, when possible, on Facebook. Color Cop is a free and easy-to-use tool that enables you to pull the exact colors from your website so you can implement them on other marketing content. 3. Demonstrate your valueIf you want fans and followers to sign up for your email list, you need to make sure you’re demonstrating the value of doing so.In addition to having a clear call to action like Join my List!, you also want to include a description on the sign-up form telling people exactly what it is they should expect to receive. What type of content will you be sending them? How frequently will they get it? Is there any bonus or discount for subscribing? Tell people exactly what you plan to deliver and highlight why it’s great.The same applies when linking your newsletter to your social networks. Don’t just ask people to Like us on Facebook, explain why! If you’re already using email marketing and social media to promote your nonprofit, it’s important to unite your online communities—giving supporters the opportunity to stay connected with all the stuff you’re doing online and giving you the opportunity to better engage your target audience. Start by having your digital tools work together, here’s how: 2. Bring your audiences togetherEven if you’ve already connected your website to your social media pages or email sign-up form, it’s likely you still have some people who are seeing your content only via social media or are only receiving your newsletter.It’s crucial that you’re able to bridge that gap and bring those audiences together. One way is to include links to share content in your newsletters. Much like with your website, this will help turn readers into fans.On the flip side, you’ll also want to make it easy for fans to sign up for your announcements. Do you have a way to sign up for your newsletter on your Facebook page and in your Twitter bio? When someone sees all the interesting content you’re sharing through social media, don’t make them search for a way to sign up.Tip: If you’re a Constant Contact customer, you can easily add an email sign-up form to your Facebook Page.
Have you ever felt like you were being watched in the supermarket? In a new study from Cornell Food and Brand Lab, researchers found that characters featured on kids’ cereal boxes make incidental eye contact with children and cereals aimed at adults make incidental eye contact with adult shoppers. Cereals presumably marketed to children (think Frosted Flakes, Froot Loops, Trix) were found on lower shelves, and the gaze of the characters on these cereal boxes look downward at an angle of 9.67 degrees. This is probably not too surprising, but they took things a step further. Researchers asked a group of volunteers to rate their feelings about a brand based on the character featured on a cereal box. Study participants were randomly shown one of two versions of a Trix cereal box. One version featured the rabbit looking straight at the individual, in another, the rabbit had a downward gaze. Can you guess what happened?People expressed a stronger connection to the brand when the rabbit made eye contact. Brand trust was also found to be 16% higher. Participants even stated they preferred Trix, compared to another cereal, when that silly rabbit made eye contact. So what does this have to do with nonprofit fundraising? Here are a few important reminders from the cereal aisle:Know your target audience.Think about the people you are trying to reach. Everything about your marketing efforts should speak to their unique experiences and values. One size does not fit all, so if you have multiple audiences, segment and tailor your approach accordingly.Position yourself in their line of sight.Are your cereal boxes on the right shelves? Understand the habits of your target audience and how to find them when they’re most likely to take action. If your target audience commutes via carpool each day, placards on the train aren’t going to make much impact. That’s somewhat obvious—the trick is having a deep understanding of where and when to reach your prospects. If you don’t have this intel, make it a priority to get it.Make eye contact.Are you looking your donors in the eye? Do this both figuratively and literally with your fundraising materials. In your emails, in advertisements, and on your website and donation pages, feature strong images of faces looking directly into the camera. Strike an emotional chord with your donors and make it easier for them to connect with your campaign.How are you making eye contact with your donors? Share your ideas in the comments below, and—just for fun, tell us which cereal is your favorite. (Confession: I’m partial to Apple Jacks as a guilty pleasure.)Want to learn more about the science behind effective fundraising? Download our free guide, Lisa Simpson for Nonprofits.Image courtesy of Cornell Food and Brand Lab
The Playoffs are like the year-end giving season for NBA players. Just like your nonprofit’s staff in December, during Playoffs, athletes are busy, tired, and they have their eye on the prize. What can nonprofits learn from the 16 teams that are competing for the championship title? Here are 4 takeaways you can share with your colleagues: Every little victory matters.In the Playoffs: The Charlotte Bobcats went from having the second-worst record last season to playing the two-time defending champion in the first round of the playoffs this season. Talk about improvement! Takeaway: You may be disappointed because you came so close to hitting your big fundraising goal. However, there are definitely some small wins that you can celebrate. Were email open rates better than last year? Did you have a higher percentage of recurring gifts? Use this as an opportunity to analyze what worked and what didn’t. Learn from it and leverage that knowledge to improve future campaigns. That amazing jaw-dropping campaign element needs to fit in with your overall strategy.In the Playoffs: There were seconds left in the fourth quarter of game 2 against the Grizzlies. Kevin Durant gets the ball, loses his balance, and shoots mid-fall. Those three points got everyone excited! But, the Thunder lost. It sure was a memorable shot, but in the end, it didn’t earn the points they needed to win. Takeaway: Does your professionally produced video with a local celebrity or that beautiful photo shoot of your new facility enhance the story you’re telling in your fundraising appeal or confuse it? Even though you might want to share those “wow” elements as many times as possible, consider saving your snazzy elements for a campaign that makes sense and use it when it fits in with your overall strategy. Let your personality shine. In the Playoffs: The Wizards’ Bradley Beal makes 79% of his free throws. But during game 1 against the Pacers, he shot an air ball. How did he react? He showed that he was human and laughed it off. Takeaway: Donors like a little personality in the communications they receive from your nonprofit. You’re human, your organization helps humans (or animals) and donors are human. Humans like to laugh and they want to feel connected to your cause through stories. Step away from the standard writing format for a few moments and inject some personality into your writing. Say thank you.In the Playoffs: This year’s NBA MVP was Oklahoma City’s Kevin Durant. His acceptance speech was a big thank you to his entire team, his coaches, his mom, and so many others. You could tell his teammates were touched by his gratitude. Takeaway: The work your nonprofit does is amazing. It changes peoples’ lives. But don’t forget who helped you accomplish the work: donors. Your donors are the superheroes. Make them feel special by saying thank you early and often. Are you rooting for a team in the Playoffs this year? Have you noticed anything about your team’s performance that could apply to fundraising? Share in the comments below. (Image source: MVGL /Tumblr)
IVUmed works to make quality healthcare more accessible throughout the world with their mission to “Teach One, Reach Many.” Their goal is to alleviate patients suffering from untreated urological conditions due to lack of access to quality surgical care and medical providers. With a focus in Africa, India, Southeast Asia, and the Caribbean, IVUmed sends teams of volunteer physicians, anesthesiologists, and nurses from North America to provide hands-on surgical training to doctors and nurses in those areas. By providing doctors with the skills they need to care for their communities, IVUmed volunteers help ensure that children and adults receive the care they need to live healthy, productive lives for generations to come.Photo credit: Lynn Hoffman-Brouse, Ghana