LPRC attendees toured the new Next Research Retail Center, which includes some amazing spaces like the simulation lab that consists of a real-life immersive environment with 9-feet screens that allow you to change and manipulate the virtual environment to fit a retailer’s needs.Over 430 people made their way to the University of Florida’s Gainesville campus for the Loss Prevention Research Council’s (LPRC) 2019 Impact conference. The three-day event focused heavily on learning and collaboration, as well as an overview of the LPRC’s research on evidence-based tactics and strategies to reduce crime and loss in the retail space.This year’s conference theme was “Trust.” The attendees were a mix of retail professionals, solution providers, federal and state law enforcement, and some students and faculty from the University of Florida.Monday Day 1 The conference started on Monday, September 30 with a mix of events. There was the 6th annual Impact Golf Outing for charity. For the first time ever, the LPRC teamed up with the Loss Prevention Foundation (LPF) for the LPF Learning Day, a one-day seminar featuring top industry executives. Over 100 people, a mix of retail professionals and students, attended the event.- Sponsor – The LPF Learning Day had some notable speakers and valuable content for the students and loss prevention professionals. One of the notable speakers was Wayne Hoover, CFI, with Wicklander-Zulawski, who gave a fantastic presentation about associate theft and discussed attacking major challenges in retail with a nonconfrontational approach.Rick Peck, LPC, from TJX discussed careers in loss prevention and asset protection and talked about the importance of total immersion in safety, LP operations, investigations, inventory shrink, and business development. Sensormatic Solutions’ executive Randy Dunn and LPRC’s Read Hayes spoke about emerging technologies and trends and how they affect loss prevention and the customer service experience.Monday wrapped up with the annual opening ceremony and networking event at the LPRC lab. LPRC members and guests had a full look at the new Next Research Retail Center, which includes some amazing spaces like the simulation lab that consists of a real-life immersive environment with 9-feet screens that allow you to change and manipulate the virtual environment to fit a retailer’s needs. The tour treated attendees to how virtual reality, biometrics, and eye tracking in technology will be used in research in the future. There was also a tour of the ideation space that is a collaborative venue which is module and allows retailers and solution providers alike to come up with collaborative, innovative ways to address the complex challenges in retail.Tuesday Day 2 The conference officially began on Tuesday, October 1 with keynote speaker Angela Nino, CFI, the founder of Empathic Workplace. Nino covered the importance of respect and safety in the workplace. She also explained the science behind empathy, breaking down complicated topics like neuroscience, and interpersonal techniques like how to use empathy to fight shame. Next, Dr. Hayes spoke about the importance of relationships and trust in honor of this year’s conference theme.Jordan Burchell, the LPRC’s innovation guru, shared the stage with Randy Dunn and Lincoln LeFebvre from The Home Depot. The three discussed some of the new and exciting possibilities in the Next Retail Research Center. They also facilitated a discussion around the capabilities of the new center, and there was a lot of buzz around the simulation lab and some of the biometrics tracking.Wednesday Day 3 The third day of the conference featured an active shooter training hosted by Cathy Langley from Rite Aid, Tom Arigi from Kroger, and Jenn Jarret from the LPRC. Their presentation explained the difference between mass shooters, mass murderers, and active shooters and discussed relevant statistics and trends surrounding violent events. They also covered offender warning signals to help organizations to identify potential active shooters.The last two days of the conference were segmented into time slots for attendees to collaborate with solution providers and into breakout sessions with leaders in the loss prevention industry.Some of the topics in the learning labs included:• Detecting Deviance. “Using Video Analytics and Alert Systems to Detect Red-Flag Behavioral Signatures” hosted by Jordan Burchell, Mike Brenton from Giant Food, and David Ewton from Bosch Security.• Retail Collaboration. “Teaming Up with Law Enforcement to Tackle ORC Crime” hosted by Jenn Jarrett, Detective Ryan McCazzio from the Gainesville Police Department, and Bobby Haskins from Auror.• Self-Checkout. “The Future of Retail? Exploring Its Uses, Benefits, and Risks” hosted by Scott Ziter from Price Chopper and Jim Cosseboom from Ahold Delhaize• Facial Recognition and Retail. “Where We Are and Where Do We Go from Here?” hosted by Jenn Jarret and Cathy Langley from Rite Aid.• Reducing Robberies with Technology. “Exploring the Effectiveness of Time-Delay Safes” hosted by Kenna Carlsen from the LPRC and Dave Magersupp from Verizon Wireless.• Use of eVPMs. “Reducing the Theft of C.R.A.V.E.D. Items using eVPMs” hosted by Grant Drawve from the University of Arkansas and Fred Helmes and Brittany Condon from TJX.Throughout the entire conference, there were several opportunities for solution providers, law enforcement, and retail professionals to collaborate and discuss some of the challenges in retail and to brainstorm innovative solutions. The LPRC’s CrimeScience podcast had multiple live segments taped at the conference, allowing conference attendees to participate. The end of the conference wrapped up with its annual offender interview series, which as always was a hit, with actual live offenders on stage talking about how and why they chose to steal.With over 60 research projects underway, the LPRC will have even more results to cover at next year’s conference. Thanks to their collaborative work with many different perspectives in the asset protection world, we can expect a lot of progress from their work in the upcoming year. Stay UpdatedGet critical information for loss prevention professionals, security and retail management delivered right to your inbox. Sign up now
There’s a scam alert for Mexico businesses.The school district says someone posing as “Sports Media” is sending invoices for sponsorship of the high school’s winter sports poster. This is not from the school district.Call the cops if you get one of the invoices pictured above.
Have you ever felt like you were being watched in the supermarket? In a new study from Cornell Food and Brand Lab, researchers found that characters featured on kids’ cereal boxes make incidental eye contact with children and cereals aimed at adults make incidental eye contact with adult shoppers. Cereals presumably marketed to children (think Frosted Flakes, Froot Loops, Trix) were found on lower shelves, and the gaze of the characters on these cereal boxes look downward at an angle of 9.67 degrees. This is probably not too surprising, but they took things a step further. Researchers asked a group of volunteers to rate their feelings about a brand based on the character featured on a cereal box. Study participants were randomly shown one of two versions of a Trix cereal box. One version featured the rabbit looking straight at the individual, in another, the rabbit had a downward gaze. Can you guess what happened?People expressed a stronger connection to the brand when the rabbit made eye contact. Brand trust was also found to be 16% higher. Participants even stated they preferred Trix, compared to another cereal, when that silly rabbit made eye contact. So what does this have to do with nonprofit fundraising? Here are a few important reminders from the cereal aisle:Know your target audience.Think about the people you are trying to reach. Everything about your marketing efforts should speak to their unique experiences and values. One size does not fit all, so if you have multiple audiences, segment and tailor your approach accordingly.Position yourself in their line of sight.Are your cereal boxes on the right shelves? Understand the habits of your target audience and how to find them when they’re most likely to take action. If your target audience commutes via carpool each day, placards on the train aren’t going to make much impact. That’s somewhat obvious—the trick is having a deep understanding of where and when to reach your prospects. If you don’t have this intel, make it a priority to get it.Make eye contact.Are you looking your donors in the eye? Do this both figuratively and literally with your fundraising materials. In your emails, in advertisements, and on your website and donation pages, feature strong images of faces looking directly into the camera. Strike an emotional chord with your donors and make it easier for them to connect with your campaign.How are you making eye contact with your donors? Share your ideas in the comments below, and—just for fun, tell us which cereal is your favorite. (Confession: I’m partial to Apple Jacks as a guilty pleasure.)Want to learn more about the science behind effective fundraising? Download our free guide, Lisa Simpson for Nonprofits.Image courtesy of Cornell Food and Brand Lab
You have some fantastic fundraiser peers. Kudos to all of you who generously shared your path to stronger donor relationships or boldly put out there what’s getting in your way! Here’s the greatest challenge this fundraiser faces in strengthening donor relationships: Find a bridge. Look around and see who in your organization, including board members, knows each high-capacity donor—as a friend, colleague, or fellow community member. There’s a far better chance they’ll be able to make a visit or a call than you will. Train and support them to up the chances of a productive conversation. Face-to-face visits are most effective. But make sure you find other meaningful ways (to those donors, not you) to stay in touch between the personal calls or visits. Stewardship isn’t a “once and done” project. Investing the time to nurture personal relationships with key donors. “I’m going to take a larger role in our major donor program by developing [stronger] personal relationships. I hope to start meeting with several of them one-to-one in the next few months to get to know them better [and to] learn about their interests and why they support our organization so generously.” —Kathleen Kennedy, program and development coordinator, Coalition for Sonoran Desert Protection Growing a personal relationship with the donors who count most—whether it’s you, a colleague, or board member who develops it—is vital to keeping them close. It’s one of the key components of your ongoing stewardship process. Accept that some high-capacity donors don’t want high touch. Read Part 1 here Have two minutes? Please tell us what you’re doing to strengthen donor relationships and/or what’s in your way. Thanks! Mimi, you’re right. Donors, high capacity and otherwise, are tired of being pummeled with content and asks and of the lack of privacy. So, like the rest of us, they’ve found ways to keep themselves sane. Try something completely different. Gail Perry’s “surprise and delight” method of donor cultivation has huge potential. It’s too late for Valentine’s Day, but how about a “Welcome to Spring” card or an invitation to a behind-the-scenes tour, if that’s important to a certain donor? Definitely worth a try! “So many high-capacity donors are making themselves inaccessible—much more so today than 10 years ago. They won’t take a meeting (“I’m just fine without seeing you in person”), they use donor-advised funds, or they hide behind unlisted phone numbers and assistants. They still give, but on their terms alone.” Here’s how one fundraiser is switching it up to build stronger donor relationships: I just can’t get close to donors anymore, especially the most important ones. —Mimi Evans, regional development director, Catholic Relief Services What are your recommendations for Mimi? Please share your ideas in the comments section. Keep in mind that “counts most” can mean either just existing major donors or other folks you feel have the potential to get there, like midlevel donors on the cusp. Log what it takes time-wise, plus any expenses, for your personal relationship building agenda. Then use that data, plus anecdotal outcomes, to gain leadership support to allocate your time and budget here. Everything takes time, and when you do something new, that takes time away from something else. Be prepared to make your case! Stop trying to cross the moat to these donors. That’s bound to alienate them big-time rather than bring them closer. “Their terms” are your terms. Listen, learn, and respect what they want. Here are four recommendations for you: Read Part 1 here
When I’m not wearing heels, I’m all of 5’1″ tall. I like to think of myself as “small but mighty” and I have developed a bit of an independent streak. (This might also be due to the fact that I was born on the 4th of July.) I feel this urge to prove to myself and the world that I am capable of tackling even the most herculean tasks … all by myself. Dragging an area rug into the office for an upcoming conference? Easy. Loading a U-Haul van full of furniture and a big screen television? No sweat. (Ok, maybe a little sweat.)I’m mostly proud of my independent nature, but it all comes down to balance. By being a DIYer, I sometimes miss the opportunity to tap into the rich support and expertise that I have in my network of friends and colleagues.Unfortunately, this is also what many organizations fail to do when planning events or considering new initiatives. But tapping into your network and empowering your people is how the magic happens (especially with big fundraising events like #GivingTuesday). Even if you are a small and mighty nonprofit who is used to doing things on your own, let’s agree to do it differently this year. It might feel a little uncomfortable, but it’s time to get out of your comfort zone. There are two things you absolutely must do for a truly successful #GivingTuesday campaign:Identify your team and activate your community.Even if you are the smallest organization, it is so important to consider the collective impact of your network and the expertise you can tap. A strong team with a dedicated leader will help you organize your efforts and move your campaign forward. These champions may be your staff, or they may be volunteers, board members, or other partners. And, without a passionate and active community, the energy and contagious enthusiasm of a great #GivingTuesday campaign is quickly lost. Beyond technology, your marketing message, or your fundraising goal, you simply cannot succeed without these two key pieces.There are 153 days until #GivingTuesday. Now is the time to create a plan for identifying your team and activating your community. Need some help? Download the Guide to a Successful Giving Day, then register for our free webinar later this month, where I’ll help you think through your strategy for #GivingTuesday, from assembling your team to writing effective appeals.
Source: Network for Good Digital Giving Index2016 is winding down, but we’re in the midst of the biggest giving days of the year. Make the most of your fundraising efforts with more effective last-minute fundraising appeals. Before you send your final email appeals, give them a quick review to ensure they’ll pay off. (And if you haven’t yet sent a final fundraising reminder, drop whatever you’re doing and create a short, to-the-point email to send to supporters who haven’t given this season.)Strike on December 30 AND December 31Giving is spiking this week and will reach the year’s peak on December 31. Your donors will be ready to complete their gifts, so make sure you’re top of mind—and top of inbox—during this window of opportunity.Make Your Subject Line Do the Heavy LiftingRemember that your donors are receiving many messages this time of year, so your first job is to stand out and compel them to click your message instead of ignoring it or sending it straight to the trash folder. Shorter subject lines are better, and headlines that create a curiosity gap—an unanswered question in the donor’s mind—work well. Don’t shy away from reinforcing urgency in your subject line as well.Keep It Short and Get to the PointThe time has passed for in-depth stories and long-form fundraising appeals. Your donors’ attention span won’t allow you to dig in, so your appeals need to be bold and clear. Also, consider that as time winds down, it’s likely your donors may be reading (and acting on) your appeals from a mobile device, so brevity is key.A Clear Call to Action Is Your Best FriendMake it crushingly obvious what you’re asking donors to do. A clear call to action is where you deliver the instructions for your donor’s next step. Avoid potentially confusing words such as “help” or “join” and stick with direct asks like “Donate now.” or “Give today.”Underscore the Sense of UrgencyThe end of the year has its own sense of urgency, but that doesn’t mean you shouldn’t play it up. Remind your donors that time is running out and that great things can happen if they act now—and nothing can happen if they don’t. Deadlines, matching gifts, and incentives all help drive this need to take action.Take Them Exactly Where You Want Them to GoOne of the biggest mistakes I often see nonprofits make: taking donors to a transition page or anywhere but their online donation page. The more clicks it takes for someone to realize the action you’ve inspired them to take, the more likely they are to bail on you. Include multiple links in your appeal and make sure they all point to your donation page. No exceptions.Make It EasyFrom your website, to your email, to your donation page, your online giving experience should be simple to understand, easy to use, and quick to complete. A streamlined page that keeps donors in the moment of giving and that focuses only on options that help encourage and increase gifts is an easy way to maximize the donations that will come in during these final days of 2015. (Need a better donation page that will help you raise more? There’s still time to get up and running, but talk to us now!)In a pinch? Try our simple last-minute fundraising appeal template to quickly create email fundraising appeals that will capture those generous procrastinators.
Posted on March 11, 2013August 15, 2016Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)Last Thursday, a special session of the UN Commission on the Status of Women (CSW) was held to draw attention to the issue of child marriage, and the experiences of the 39,000 girls who are married before the age of 18 every day. The session highlighted both the factors that contribute to early marriage and the toll that it can have on girls’ health and well-being, including the ways that early marriage contributes to making maternal mortality the leading cause of death among 15-19 year old girls in developing countries. In addition, The Guardian reported that Malawi, a sponsor of the CSW session, is working to raise the legal age of marriage from 15 to 18 and expand girls’ access to secondary school in order to reduce child marriageThe Malawi health minister, Catherine Gotani Hara, said a recent national health survey revealed that most of those women who died were between the ages of 15 and 19.“Our biggest worry is that where women are getting married early, it is causing a lot of maternal deaths,” she told The Guardian. “We have one of the highest rates in the world. President [Joyce] Banda says this is something we don’t want to see. Birth should not be a death sentence to women … we need to end early marriage.”On the same day as the CSW session, Human Rights Watch released a report on child marriage in South Sudan, entitled This old man will feed us: you will marry him, which features with 87 married adolescent girls in that country – where nearly half of girls between the ages of 15 and 19 are married – along with policy analysis and interviews with civil society leaders, policy makers and others. The report sought a comprehensive view, which situated particular issues, such as the health risks of early pregnancy within a broad frame. From the report: Much of the research on child marriage in South Sudan has focused on the physical impact it has on girls’ and women’s bodies. This report examines this problem, and reinforces studies by experts and women’s rights groups in South Sudan that indicate that child marriage has a significant negative impact on women and girl’s realization of key human rights, including their rights to health and education, physical integrity and the right to marry only when they are able and willing to give their free consent.Both the CSW session and the Human Rights Watch report have drawn significant media attention to the fact that child marriage remains all too common in many parts of the world, as well as the many economic and social factors that drive it, and the challenges that remain for ending the practice. Among the highlights were Al Jazeera’s” Inside Story,” which featured a full episode devoted to discussion of child marriage around the world,; and Voice of America, which focused on the ways that child marriage is contributing to maternal mortality in South Sudan, as well as the immense challenges that face efforts to improve the situation.Share this: ShareEmailPrint To learn more, read:
Posted on January 27, 2014August 10, 2016Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)Tomorrow, Tuesday, January 28, the MHTF is hosting a seminar on perinatal health led by Stephen Kennedy and Jose Villar, co-directors of the Oxford Maternal and Perinatal Health Institute and moderated by Ana Langer, Director of the Women & Health Initiative and the MHTF. Dr. Kennedy and Dr. Villar will discuss the objectives, design and emerging findings from the INTERGROWTH-21st Project, the world’s largest collaborative venture in perinatal health research. INTERGROWTH-21st has compiled data on healthy pregnancies in diverse settings around the world over the past five years in order to inform new evidence-based standards for use in monitoring nutrition and growth during pregnancy and the early postpartum period, and, in turn, to contribute to improved health outcomes for mothers and newborns alike.To take part, tune in at 10:30 am EST, or follow along on Twitter with the hashtag #INTERGROWTH.To learn more about important factors, recent research and organizations working to improve health in the perinatal period visit our perinatal health topics page.Share this: ShareEmailPrint To learn more, read:
Sometimes the trickiest part of telling your nonprofit’s story is simply getting the order right. Subplots and tangents have a way of derailing a good story and causing your audience to lose interest. But creating a compelling story arc doesn’t have to be difficult. Think back to you high school English classes. It’ll all come back to you in no time!Rise & Fall of a Story ArcStasis—the current situation or status quo.Inciting Incident—the event that forces your protagonist to take action.Rising Action—the period of time between the inciting incident and the climax, when your protagonist is met with more and more obstacles.Climax—the peak, or turning point, of your story; typically where your protagonist faces her or his antagonist, or greatest challenge.Falling Action—following the climax, falling action ties up the loose ends of your story and leads to the resolution.Resolution—the final outcome of your story, when the world establishes a new status quo, or stasis.StasisOnce upon a time. The beginning of any story sets up the current situation and setting. The world is in a state of equilibrium, which has yet to be disturbed. Stasis tells us where we are, what kind of world it is, and who lives here. For example, the opening lines of Romeo and Juliet tells us Shakespeare’s story is going to be about two well-known families in Verona.“Two households, both alike in dignity,In fair Verona, where we lay our scene”Of course, we’ll go on to learn about the family feud and star-crossed lovers; but for now, we just need to set the scene. It can be as literal and matter-of-fact as that. Simple, right?Inciting IncidentWhat forces your main character to take action? In nonprofit storytelling, an inciting incident may be the situation or event you experienced that inspired you to start your organization. It could also be the cause for launching a new program or initiative, hosting a fundraising event, or organizing a community rally. Focus on the emotional response to the experience to create a more powerful connection with your audience.Download our Nonprofit Storytelling Mini-Guide for more insights into telling your organization’s story.Rising ActionThis is the period of time where you build the tension of your story and propel your main character forward as they attempt to reach their goal. It’s also where you introduce the obstacles that stand in your hero’s way. Don’t worry about making this overly dramatic. Everything from building community awareness of an issue to raising funds to launch your nonprofit can be part of your rising action. Make your audience care about what will happen next.ClimaxThe high point, or climax, of your story is what you’ve been driving towards all along. Your hero has met obstacle after obstacle in the pursuit of their goal. The inevitable confrontation between protagonist and antagonist finally comes to a head, and either works out in favor of our main character, or ends in misfortune. Either way, your audience feels a sense of catharsis.Falling ActionFollowing the climax, all of the pieces of your story are wrapped up in order to give your audience a sense of closure and accomplishment.ResolutionWe’ve now created a new status quo; a new stasis. The story has come full circle, and we enter a new state of equilibrium.For nonprofits, the story doesn’t end here. Once you’ve shared your story with your audience, what do you want them to do? Now that you’ve captured their hearts and minds, give them a clear call to action to respond to—as a donor, volunteer, or advocate.Download our Nonprofit Storytelling Mini-Guide for more insights into telling your organization’s story.