UNICEF Sweden has launched a new campaign that tells people who Tweet about their cause or like their Facebook page fail to make a difference – and could put a life in jeopardy. It’s essentially a shaming campaign, as outlined in this Atlantic article.I don’t like to single out campaigns, but this one troubles me since it relies on emotion in a way that I don’t find constructive. Here are some examples of the campaign messages. The gist is, if you spread the word instead of donating, a boy could die and a child won’t be vaccinated. How does that make you feel? Maybe Swedes enjoy this kind of message and approach, but I am skeptical. Here’s what I don’t like about the campaign.1. Shame rarely inspires action in any culture. It just makes people feel bad – and turn away. Ask Brene Brown.2. Mocking the action of spreading the word about a cause discourages one of the most powerful forces anyone can put to work for a cause – word of mouth.3. It ignores the fact that social networks are supposed to be about relationships. It seems to be demanding a transactional mentality in a social setting.4. I am not sure the organization did their audience research. A lot of assumptions are inherent in this approach. Are they sure people on social networks have never given to UNICEF? Do they have data suggesting social networking and giving are mutually exclusive (doubtful)? Are people active on social networks their best target audience for giving? Is forcing an either/or choice better for fundraising than letting people do both?I bet this campaign will get people talking, but I doubt it will inspire giving. Which is deeply ironic given its message.For a smarter way to look at so-called slacktivism, watch this. As Julie Dixon says, based on this body of research, “Influence is important.”
In honor of Social Media Week, I asked a few of our favorite nonprofit experts to weigh in with their personal picks for nonprofits who are hitting it out of the park on social media. Here’s what they had to say:Mark RovnerPrincipal, Founder & CEO, Sea Change Strategies National Audubon SocietyWhere I follow them: Facebook and TwitterWhy they’re so awesome: Social media manager Elizabeth Sorrell knows her audience and feeds them a generous supply of bird photos, interactive challenges, and conservation news. She’s made the Facebook page incredibly fun and lively, and the extremely high level of engagement is testimony to that.Darian Rodriguez HeymanCo-Founder, Social Media for Nonprofitscharity:waterWhere I follow them: TwitterWhy they’re so awesome: Everyone talks about how amazing charity:water is at outreach, but one specific thing they’ve done on Twitter to get to over one million (!) followers is their “photo of the day” campaign. They use the assets they have incredibly well, and that’s the key to their success.Alia McKeePrincipal, Sea Change Strategies and founder, LifeboatAmnesty International Where I follow them: Facebook and Twitter Why they’re so awesome: They are timely, relevant, authentic. They use engagement data to optimize their social media communications. They use social media as a listening tool to tap into what their supporters are thinking and feeling about human rights. That info gets communicated to the fundraising and advocacy teams and informs integrated campaign opportunities. David HartsteinWired ImpactNo Kid Hungry Where I follow them: Twitter, Facebook, and Google+Why they’re so awesome: From the name of the organization to the information they share, No Kid Hungry does an awesome job of communicating their mission in a clear way. On social media, they vary the content they share to provide a wealth of value to those interested in ending childhood hunger in America. Despite their sizable following, they take the time to engage with individuals, responding and thanking supporters publicly. No Kid Hungry sets a great example for all types of organizations.Joe WatersSelfish Giving and author of Fundraising with BusinessesGeorge Washington’s Mount VernonWhere I follow them: Twitter and PinterestWhy they are awesome: They do a wonderful job creating unique content for their site and promoting it on social networks. For example, in October they really captured the macabre spirit of Halloween. They had a great post on people who had claimed to see Washington’s ghost through the years. Thanks to their activity on Twitter, I recently discovered a detailed post on how Mount Vernon looked when Washington lived there in the 18th century. Finally, Mount Vernon doesn’t restrict their content to text. They also have an active YouTube channel. Check out this video on Washington’s dentures! As a guy who follows and loves history, Mount Vernon really makes it come alive!Want to improve your organization’s social savvy? Download our free social media guide.
I recently had the chance to host a webinar with two of Network for Good’s DonateNow customers, Renee O’Donnell from SIFF and Katie Matney from The Women’s Fund of Central Ohio. Our goal was to understand how they’re retaining more donors through recurring giving at their respective organizations. With 70% of donors never returning to make a second gift, we were eager to learn from two peers who are building and retaining a large sustaining network of recurring donors.While SIFF is primarily membership-based, The Women’s Fund of Central Ohio takes a more traditional view of recurring donors through their 1,000 Women campaign; however, during our Q&A session we uncovered four common themes despite the different approaches.Here are four takeaways for executing a successful recurring giving program for your organization:1. Start donors as recurring donors. A small, monthly recurring gift is an easy entry point for donors. A gift of $10 or $15 a month is easier to budget for than a gift of $50, and with services like DonateNow, those donations can be automatically processed—no extra effort for you or your donors. Our data shows that recurring donors give 42% more over the course of 1 year than a one-time donor does. In addition, your recurring donors will likely do more than just make a recurring gift. For both SIFF and The Women’s Fund of Central Ohio, recurring donors make additional one-time gifts throughout the year, attend events, and encourage their networks to support and donate. In short, these recurring donors are the most loyal and generous supporters over time.2. Thank donors within 48 hours. In addition to any automatic tax receipts you send after every donation, thank your donors for every gift within 24 to 48 hours. A thank-you letter, hand-written note, or phone call within that time frame is one of the easiest things you can do to keep a donor giving. However, for recurring donors especially, listen to the donor’s feedback. If a donor doesn’t want an acknowledgement every month, don’t send one. Listening and responding to a donor’s wishes makes him or her feel heard and appreciated—and more likely to give for longer! Both Katie and Renee suggest that fundraisers make thank-yous a team effort and involve everyone in their organization. Remember, it’s your donors who allow you to continue your mission.3. Have a plan to engage donors once they get in the door. I love how Katie from The Women’s Fund described planning for the relationship you want with your recurring donors: How are you going to pick up these donors and take them with you on this ride towards social change? Keep your donors involved with frequent email updates, but pepper in personal touches. Take your recurring donors to coffee, write them a quick email, hold special events for them, and ask them for their feedback.Giving is highly personal, so make sure you understand what inspires your donors to give.4. Make it manageable. The above advice may sound like it requires a lot of effort. While that can be true, both Renee and Katie offered tips to make this work at your organization:Have a plan. Recurring donors are your most loyal supporters and they should be treated like it! Map out how your organization interacts with recurring versus one-time donors. Those with recurring gifts should receive more frequent communications. It’s easier to save time if you’re following a thought-out strategy and process, so set aside some time upfront for planning. Make sure your plans allow you to achieve success. Don’t promise you’ll send hand-written thank you notes to each donor if you don’t have the resources. Instead, strive toward a signed letter from your executive director within 24 hours. Make small but regular progress. By making a habit of doing something small every day to improve either the number or loyalty of your recurring donors, you’ll create a habit that allows you to be more effective and successful over time. Check out the article by Gretchen Rubin: “Best Advice: Make A Habit of Something Every Day.” Katie credits it for helping her start and maintain her donor acknowledgement program.Thanks to both Katie and Renee for sharing their stories with the Network for Good community! For more tips on making recurring giving a part of your fundraising strategy, listen to the full recording of this webinar, Getting Donors to Give Again and Again: The Secret Recipe.
As someone with a common name that’s spelled a bit differently, I’m all too aware of the confusion and errors that happen because of a unique moniker. When people are expecting Karen with a K, I’m forever spelling out C-a-r-y-n. For me, this typically only causes minor inconvenience and some interesting conversations about names. For your organization, though, an unusual name, unconventional spelling, or indistinguishable acronym could negatively affect your marketing efforts. The same can be said for your nonprofit’s domain name. Having an easy-to-remember (and difficult to mess up) domain name can help supporters quickly find your organization online and reduce confusion when you’re telling folks about your nonprofit on the phone, in person, or in print. How do you choose the right URL for your nonprofit? Marc Pitman of FundraisingCoach.com offers these tips on choosing a good domain name: 1. Keep it simple. Make sure it’s easy to remember and understand, especially when saying it out loud. 2. Avoid numbers when possible. When you substitute numbers for words, it’s more difficult for your supporters to remember if your web address contains the numeral or the number spelled out. 3. Also register variants of your name. If there are common misspellings or typos that might lead your supporters astray, consider registering those domains as well, so you can point those visitors in the right direction. 4. Get the .com, and other extensions. Most organizations will want to get the .org of their chosen domain name, but cover your bases and register other extensions of the same domain name. Soon, you’ll also be able to register .ngo and .ong thanks to the folks at Public Internet Registry.Network for Good is partnering with Public Interest Registry to help get the word out about the new .ngo and .ong domains. These domains will give nonprofits and other non-governmental organizations worldwide an opportunity to secure a new top-level web address. Since Public Interest Registry will manage a validation process to ensure that only genuine NGOs are granted these new domains, having an .ngo or .ong address will help organizations reinforce trust and credibility. The new domains will be available early next year. So, what can you do now? Sign up to submit your Expression of Interest—you’ll receive updates about these new domains and be the first to know when .ngo and .ong are available. For more details on submitting your Expression of Interest and to sign up, visit www.globalngo.org Do you plan to secure an .ngo/.ong domain name for your organization? Share your domain name questions and experiences in the comments below to join the conversation.
The ultimate success of your campaign hinges on one key factor: personality. If your P2P campaign is missing this element, you’re not just missing the opportunity to create something magical, you’re missing out on donations.So, how do you ensure your peer fundraising campaigns have the kind of personality that will make others take notice and be inspired to act? Here are three ideas:Let go, just a little. It can feel a bit scary to let go of your message, but remember: letting your fundraisers share their own passion, in their own words, is a powerful thing. This is the kind of authenticity you can’t come up with all by yourself, especially when your goal is to reach the friends and family of your supporters, who will be moved by such a personal message. In most cases, their message in their words holds the most influence.Stories beget stories. Once people start sharing their personal experiences, it often inspires others to do the same. To get the ball rolling, ask a few of your staff, volunteers, or beneficiaries to share their stories in writing, photos, or video to stoke the emotions that will draw out the passion in your donors turned fundraisers. Connect them to why they gave in the first place.Give a nudge. Quite simply, if you want people to include their stories, you gotta ask. Seems obvious, but your fundraisers will need a little guidance and encouragement. Give them a few prompts or templates to work from, but remember to allow (and push) for creativity and personality. Your online fundraising tools should give your fundraisers plenty of opportunity to make their message their own.Want to learn how the right peer-to-peer fundraising software can help your supporters tell their story and share their passion? Schedule a demo and see our software in action! Peer-to-peer fundraising can help even the smallest organizations spread their message and attract new donors. These peer-driven campaigns tap into the networks of your supporters allowing you to expand your reach beyond your list.But the real power of turning your donors into fundraisers is not just about the multiplier effect. It’s about harnessing the personal stories and passion of those who care about your work. A generic copy and paste doesn’t begin to realize the full potential of a peer-to-peer fundraising campaign powered by testimonials, personal experiences, and emotion of individual fundraisers.The ultimate success of your campaign hinges on one key factor: personality.
Download our new Donor Segmentation Cheat Sheet for simple ways to segment your donor database. In it, you’ll also find tips for how communicating with each segment so that you can raise more money by sending them messages that make sense.There’s no question that getting to know your donors takes a little extra effort. It takes the right tools and the right (and thoughtful) approach to use segmentation in strategic ways. When done right, donor segmentation can maximize your donor communication opportunities as well as your fundraising results.The best way to segment, track, and know your donors is to keep it all organized in a donor management system. And if you need a better way to track donors, you’re in luck. The company that made online giving easy is now making donor management easy, too! Schedule a tour of Network for Good’s new donor database system to learn how you can save time and raise more money. Last summer, I was wandering through Chicago’s famous Field Museum when I felt a small arm grab my leg. I wasn’t visiting the museum with any kids, so this was a surprise. I turned around and saw a little girl. The girl assumed I was an adult she knew. She started asking me about lunch plans and why her brother was being so mean. Eventually, she looked up, and with the “I’m-on-the-verge-of-crying-where-is-my-parent?” look on her face, she let go of my leg and bolted away.I’ll excuse a small child for not paying attention to who she was talking to. But a nonprofit fundraiser? You should know better! More important, you should know your donors better.Does this apply to you? Maybe, maybe not. Maybe you might never waste time or resources on strangers. You are only focused on communicating with your amazing donors! You think to yourself: “They gave to us, so they most definitely know us!” The real question is: do you really know them?When you ignore donor segmentation best practices, donor preferences, and giving history, you might as well be talking to a stranger. A nonprofit I give to regularly treated me like a stranger last summer. They sent me a really confusing series of emails. More than anything, I was disappointed because I know they could have raised more money if they did a better job of sending messages that resonated with different types of donors.Don’t make this mistake. Develop better donor relations by talking to your donors in a way that makes sense and shows that you know them. The best way to do that is to use donor segmentation. Donor segmentation simply means splitting your donor list into groups based on defined criteria, like giving levels, and sending specific messages that would best resonate with each group.Here are a few examples:Giving level: Use the exact same appeal letter, but, in your response device, adjust your gift string to appropriately reflect a donor’s giving level. Don’t ask a major donor for a $10 gift. And vice versa: a new donor who has only given $20 over the course of the year is not likely to respond to a gift string in the $500-$1000 range.Lapsed donors/current donors: One of the great features in our new donor management system is the ability to quickly see which donors are lapsed (have not given in the past 365 days) and which ones are current. When you send these lapsed donors an appeal to reactivate, this is the perfect opportunity to send your current donors thank you notes for their most recent gifts.Campaign donors: What’s better than landing an email appeal reminder in your donor’s inbox? NOT landing in a donor’s inbox if they have already given to your campaign. All donors will appreciate this segmentation method:Donors who have already given won’t be getting an irrelevant email to give to a campaign again.Those donors who have overflowing inboxes will get a nice reminder to give if they haven’t already!
Liverpool legend Souness: Selling Coutinho changed everythingby Paul Vegas4 days agoSend to a friendShare the loveLiverpool legend Graeme Souness says they’re a stronger club for selling Philippe Coutinho.Souness has been thrilled by the effect the sale of Coutinho has had on his old side, in particular the fact it allowed them to sign Virgil van Dijk and Alisson from Southampton and Roma respectively.During an appearance on Sky Sports, the Scot said: “It was wonderful business to sell Coutinho and buy those two, they’ve taken them on to another level.“When you think [Loris] Karius, if Alisson plays they might have won it a couple of years ago.”You don’t win any big trophies unless you’ve got a proper goalkeeper. They now have one and what it does everyone is a bit more confident in the team.“Liverpool are very dangerous because they don’t have to be at their best to win games because they’re rock-solid at the back.” TagsTransfersAbout the authorPaul VegasShare the loveHave your say
ShareEmailPrint To learn more, read: Posted on June 3, 2014June 12, 2017By: Jennifer Horsley, Editorial Project Coordinator, PLOS CollectionsClick to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)This blog post was originally posted on Speaking of Medicine, the blog of the PLOS Medical Journals’ Community. The post highlights the June 2nd, 2014 launch of Year 3 of the MHTF-PLOS Collection on Maternal Health. The Year 3 Collection is a response to the call for submissions by PLOS and MHTF. Image credit: Jack Zalium, FlickrIn November 2013, PLOS Medicine and the Maternal Health Task Force (MHTF) called for submissions to Year 3 of the MHTF-PLOS Collection on Maternal Health. Today we launch the Year 3 Collection and include 10 research articles recently published by PLOS.The continuing collaboration between the MHTF at Harvard School of Public Health and PLOS Medicine is reflected in this latest collection highlighting the theme, “Integrating Health Care to Meet the Needs of the Mother–Infant Pair”. Our shared commitment to increasing the evidence base for approaches to improving maternal health has built a platform of research and commentary articles as featured in the preceding Year 1 & Year 2 Collections.This year’s theme was chosen with the aim to contribute to a better understanding of how and when to comprehensively integrate maternal and infant health care. This includes conditions such as HIV, malaria, exposure to environmental risks, and other situations that have a significant impact on both maternal and infant health.Through the collection we hope to provide a platform for the dissemination of new evidence and offer a venue for analyses of conditions that affect both mothers and infants, whilst keeping in mind the role that the integration of care provides in the context of Universal Health Coverage (UHC) in the Post-2015 development agenda.Featured articles in this third collection include a qualitative research study by Matilda Ngarina and colleagues describing the views of Tanzanian women on the new WHO guidelines relating to different methods of prevention from mother to child transmission of HIV during breastfeeding. A research article published in February by Abbey Byrne et al. addressed what works in the delivery of health care in hard-to-reach mountainous areas of low and lower-middle income settings. Another inclusion from Anayda Portela and colleagues focuses on a synthesis of existing training materials for community health workers in different components of sexual, reproductive, maternal, newborn, child, and adolescent health in order to identify gaps and opportunities to strengthen the capacity of community health workers in this field.The call for papers is still open – please do submit your papers soon so that your submission can be considered in time for this year’s collection. Please submit via the PLOS Medicine submission system, with a clear statement in the cover letter that you are intending to submit to the ‘Maternal Health Task Force Collection’.To read the Call for Papers or for more information on the Collections please visit: www.ploscollections.org/maternalhealthShare this:
Posted on November 19, 2014December 3, 2015Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)In times of crisis, such as conflict, natural disaster, or an epidemic, critical maternal and reproductive health services often become unavailable. For pregnant women, the probability of mortality or morbidity increases; gender-based violence is more common for all, while justice is delayed or ignored; and humanitarian actors try to balance a range of immediate concerns which don’t usually include women’s health. Join us as an expert panel discusses the challenges and interventions available to deliver maternal and reproductive health services and address gender-based violence in times of crisis.We are particularly excited that John Welch–chief clinical officer for Partners in Health’s response to Ebola in Liberia–will be joining the panel and discussing the implications of Ebola on women’s health in Liberia. The dialogue will focus in part on the various policies shaping the world’s response to the crisis.Please join us tomorrow (November 20) from 2:00pm — 5:00pm at the Woodrow Wilson Center in Washington, DC, to discuss maternal health and gender-based violence in times of crisis. If you can’t make the event in person, please tune into the live stream!Join the conversation on Twitter by following @MHTF and @NewSecurityBeat and using the hashtag #mhdialogue. Share this: ShareEmailPrint To learn more, read:
Posted on December 2, 2015October 13, 2016By: Nan Strauss, Director of Policy and Research, Choices in ChildbirthClick to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)This post is part of “Inequities in Maternal Mortality in the U.S.,” a blog series hosted by the MHTF.As is true worldwide, strategies to improve U.S. maternal health are widely known but remain unavailable to many women. New York City (NYC), known for its prestigious medical schools and high quality specialty care, is no exception to these disparities.Statistics signal the need for change. The maternal mortality ratio in NYC has exceeded the national average for 40 years and racial disparities in pregnancy-related deaths also surpass national rates. Newly released department of health data show that from 2006 through 2010, black women in NYC were 12 times as likely to suffer a pregnancy-related death as white women (56.3 vs. 4.7 deaths per 100,000 live births), and Latinas and Asian American/Pacific Islander women faced three and four times the risk of white women, respectively. Black women’s cesarean rates (38.2%) in 2013 were one-third higher than that of white women (28.8%), and rates for all population groups were more than double the 10-15% rate recommended by the WHO, a rate shown to prevent the greatest number of maternal and newborn deaths while preventing the greatest number of complications.Childbirth care needs to be improved—not through the high-tech, high-cost care at which the US excels—but through low-tech, high-touch approaches that are proven to serve most healthy women well. One strategy to mitigate over-medicalization; elevate women’s voices; and ensure families’ needs, values, and preferences are respected, is to expand access to doula support, especially for those women who need it most. Doula support—non-clinical, emotional, physical, and informational support before, during, and after birth—results in better health outcomes for women and babies, fosters women’s engagement in their care and patient satisfaction, and has the potential to reduce spending on unnecessary and unwanted medical procedures.Community-based, publicly funded doula support for women in underserved communities has the potential to reduce disparities by addressing the needs of women at the greatest risk of poor outcomes. By training and hiring doulas from priority communities, community-based programs allow high-risk women access to doulas from their own community who speak their language and can provide care that is culturally sensitive.Recognition of the benefits of doula support has grown in recent years, with a 2014 statement by the American College of Obstetricians and Gynecologists identifying doula support as “one of the most effective tools to improve labor and delivery outcomes.”Randomized clinical trials back this up. A 2013 Cochrane systematic review analyzed data from 22 studies involving over 15,000 women and found that doula-provided labor support is linked to an average28% reduction in cesarean delivery,9% reduction in use of pain medications,31% reduction in use of oxytocin to speed labor,34% reduction in negative birth experiences, and12% greater likelihood of spontaneous vaginal births.Doulas achieve these results in part by helping women experience healthy birth practices, like walking and changing positions in labor, resulting in less use of interventions when they are not warranted. Avoiding unnecessary procedures reduces exposure to the risk of complications and improves long-term health outcomes. Doula support also increases the establishment and duration of breastfeeding and may help identify and reduce postpartum depression.Equally as important, doula support enhances women’s engagement in decision-making by providing culturally and linguistically appropriate information, which facilitates positive communication with providers and fosters women’s ability to advocate for themselves.For women most at risk for poor outcomes, doula support can reduce health disparities and improve equity. Publicly-funded doula programs in underserved communities have demonstrated positive outcomes and are expanding, but currently reach small numbers of women.Studies in Minnesota, Oregon, and Wisconsin have reported that Medicaid coverage of doula support holds the potential to reduce spending through the expected reduction in cesareans alone. By increasing the likelihood of vaginal birth, doula support lowers costs while improving women’s and infants’ outcomes. Other factors that would contribute to cost savings, but have not yet been measured, include reduced use of pain medications and operative vaginal deliveries, increased breastfeeding, and a reduction in repeat cesarean births and associated complications.Despite the evidence, doula support is rarely covered by private or public insurance. Minnesota and Oregon passed legislation to obtain Medicaid reimbursement for doulas, but other efforts to cover doula support have been limited.Part of the challenge in recognizing the value of doulas may be that doula support falls outside of silos that often prevent the sharing of knowledge and experience across institutional or professional lines. The intrapartum period has historically been the exclusive terrain of clinicians, without significant engagement with public health or service professionals. Doulas are the only type of support service providers who are by a woman’s side during labor and birth.Clinicians—physicians, midwives, and nurses—are not well positioned to provide the kind of uninterrupted, focused care and support that experienced doulas offer. Clinicians already have a complex set of professional responsibilities that require their attention and energy, and most have no training in providing the kind of emotional support or hands-on comfort measures that are a central component of doula care. Data from the Cochrane review confirms that trained doulas are the most effective provider of continuous labor support and that they get better results, on average, than nurses or family members serving in that role.Even when public health and other support services are in place during the prenatal and postpartum periods, these programs generally exclude the time immediately before, during, and after birth. Case management and home visiting programs, for instance, may assist women prenatally and in the postpartum period, but in most cases program support stops toward the end of pregnancy and then resumes between one and several weeks postpartum.By maintaining a steady presence prenatally, during labor and birth, and through the early postpartum period, doulas can play a role in bridging the gaps in the continuum of care in this fragmented system. Because of the lack of continuity of care in the U.S. maternity care system, a woman’s doula may be the only member of the maternity care team who the woman has met before arriving at the hospital and with whom she has developed a trusting relationship.Ultimately, a doula is the only person by a woman’s side during labor and birth whose sole job is to ensure that the needs of the woman and her family are met. Women need more than safe care to have healthy births—they need care that is respectful, satisfying, and empowering—and doulas are perfectly situated to bridge the silos to make that ideal a reality.Share this: ShareEmailPrint To learn more, read: