The internet is not the only place where people get their news these days. It’s also where we connect with others, find entertainment, and research everything from how to fix a leaky faucet to how to get the best price on a cruise around the world. And, it’s where we bank and shop.Don’t Be Left Out of the Online CultureSince you know that your donors are doing all those things online, it only makes sense that you need to be there too with a donation website. You want to make it easy for donors to give you money, and since they are on the internet spending money already, that makes it the ideal place for them to make their charitable contributions.It isn’t difficult to set up a donation page, but there are a few things you should know. Network for Good offers two different products that feature donation sites—DonateNow and GiveCorps. Both allow you to set up a page where your donors can recognize your brand and choose the amount they want to give. But whether you use our products or not, here are the principles that you want to keep in mind when setting up your donation page.Your Donation Page Should Represent YouDonors want to know they are on a legitimate site, and your familiar branding will make them feel right at home. Design your page with the logo, colors and fonts that you use on your other promotions. Include familiar themes and any other images that people associate with your organization.Make Amounts VariableA popular technique in fundraising is to have preset giving amounts, and you should do that on your donation page, but be sure you also set it up so that donors can give any amount they choose. Some may not be able to give your recommended amount, but will be happy to contribute a little—and if you manage them well, with thanks and inclusion, even that small amount will make them feel like they are part of the solution, and lead to bigger donations in the future.The other reason for a variable amount is that you don’t want to limit the amount a donor can give. You never know when someone will be making a memorial gift, or other large contribution.Don’t Be ShyLet potential donors know exactly where to find the donation website. Put links on your main web pages and emails with “donate now” buttons. Put the URL in your printed materials too.Make online donations part of your call to action in talks that you give. Passing the hat will net a few bucks, but getting those same attendees to your donation site is likely to get a lot more. Let people know that you want them to go online and make donations—and make it easy for them to do so—and your donation page will become one of your best fundraising tools.Network for Good has a blog with more free information on how to be successful at nonprofit fundraising. We also have specialists available to discuss how we can help you get the most out of your fundraising efforts, so contact us today or call 1-888-284-7978 x1.